Bloggers unite! Part II: social media

Bloggers unite! Part II: social media

While most people use social media platforms to look at funny cats videos* and to share photos with their friends, the same platforms are an essential tool for companies and bloggers. The goal is the same for everyone: To attract readers and to increase ones visibility but with so much competition it is no longer enough to make good posts or produce pretty videos. If you want to be successful, you have to follow certain rules.

*Okay, you got me. I love funny cat videos!

These rules are numerous, complex and constantly changing, so it is no wonder that there are several professions that deal with social media consulting. I am far from being a social media expert and my natural behavior on social media platforms is nearly always the exact opposite of what is recommended** but I want to improve myself and therefore I have been working my way through dozens of articles and statistics to write this small social media guide. Like with my first “Bloggers Unite”-post about online features (HERE) I tell you first what I know about the topic and then it’s your turn. You Twitter gurus and Facebook Queens, share your secrets and help your Blogger colleagues! Your karma will thank you.

** See my cat video addiction

General social media rules

– Try to be natural and avoid platitudes when writing

– Do not share the same content at the same time on each social media channel. If you are creating individual content for the various platforms, you animate your readers to follow you on different channels at the same time

– Don´t write only about yourself but share interesting content from others

– Reply to comments within 30-60 minutes

– Never use features like auto-Tweeting. Make sure you disable the function to automatically publish your posts to Facebook etc. also at platforms like Bloglovin

The perfect post/tweet

1. Pinterest


– The most popular topics on Pinterest are DIY, Food, Weddings and Fashion, which makes this platform the number I for creative bloggers

– Photos of DIY are pinned more frequently when they include text such as “How to make xy”

– Rich Pins, such as Article pins, automatically display a title and a short description off your photo, even if this pin is shared by someone else

– As a blogger you should sign up as a company. This way you have access to Pinterest analytics and can see how often your pins are shared, which are the most successful and if you link Pinterest analytics to your blog, you can even see how many images are pinned directly from your blog

2. Twitter


– Twitter allows only 140 characters per Tweet ***, which is why you should use hashtags instead of words, whenever it is possible

– Before you use a hashtag, you should first research who is using it and whether the hashtag is successful

– Always share photos with your Tweets

*** Which is why I need longer to write a Tweet about my latest blog post, then I needed to write the blog post itself (in two languages!)

3. Facebook


– Take advantage of the possibility of distinguishing between friends and subscribers on Facebook

– After you have shared a post, highlight it

– Regularly check the miscellaneous folder in your Facebook mailbox

4. Instagram


– Instagram prefers individual hashtags and filters out meaningless hashtags like #popular

– Stick to the 5/3/1 rule: Like 5 photos, comment 3 photos and you get 1 new follower

– Your photos should go together and convey your style

5. Tumblr


– Since Tumblr is a blogging platform, you can create your Tumblr page very personalized with free or commercial themes

– The average visit on Tumblr lasts 14 minutes and is therefore substantially longer than on other social media channels because text has more importance at Tumblr

– Use the easy and clear hashtag system of Tumblr to your advantage

– After creating your Tumblr page, it can take a few weeks until your posts appear in the public feed. This is because Tumblr first wants to see you interact with other profiles

6. Google+

google +b

– Use the strong communities that you can find at Google+ to any topic

– Be careful with how often you share your posts in groups. If you share the same post with copy and paste in several groups, Google+ will mark you as a spammer

– If you use little or no hashtags, Google+ automatically converts some of your words to Hashtags

Well, now it´s your turn again. Do any of you use Rich Pins on Pinterest? I would love to know whether they get pinned more often! Does anyone of you have tips for twitter hashtags? This one is still a mystery to me. Which platform do you use the most? Every tip and trick is welcome!


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